8/17/2023 0 Comments Vox media inc![]() The merger with Vox Media was an opportunity for Vanna and his team to modernize their approach. “This is no shade on how Group Nine set up our data stack in the past,” Vanna said, “But we used a sledgehammer to do jobs where a regular hammer would have done perfectly fine.”Īnd the team was spending a lot of time on manual processes that weren’t scalable. The Group Nine data stack was mostly built in-house, rather than architected from off-the-shelf products. The two companies needed to centralize a single source of truth about data, and land on a data stack that would serve the newly merged data teams. The challenge: merging and scaling tools, teams, and strategiesĪs Vox Media absorbed the Group Nine data ecosystem, Vanna and his team needed to find a way to understand the lay of the data land. ![]() Vanna helped the two organizations merge data stacks and data teams-while improving data reliability and trust across the board. That data informs editorial strategy and powers Vox’s ad targeting platforms.īut how did the data teams get there? Recently, we sat down with Vanna Trieu, then Engineering Manager of Data Products at Group Nine and now Senior Product Manager at Vox Media, to learn from his experience. Today, the bigger and better Vox Media uses data to understand its audience’s interests-how they respond to and engage with Vox-produced content of all types, across many channels. The merger gave Vox Media access to a vast amount of data from the social media platforms where Group Nine found immense popularity with its own content brands, like The Dodo, NowThis, and PopSugar. ![]() That’s no easy task.Īnd it’s exactly what happened in 2022 when Vox Media (home to editorial properties like Vox, New York Magazine, and The Verge, along with a podcast network and a nonfiction video production and distribution studio) acquired Group Nine Media. When two data-driven media companies join forces, two data teams, two data stacks, and two data strategies have to become one.
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